Think Food Group, renowned Chef Jose Andres’ restaurant group, approached us with a delicious proposition: what if we could make veggies fun and affordable enough that everyone could enjoy them. Building on the brand foundation they had, we came in to clarify their brand position, voice and experience to ensure that the joy was delivered at every turn. With a robust marketing and social strategy, we veggie fever to the masses. Because like the song you have to dance to, Beefsteak is always your jam.