BEEFSTEAK

brand positioning for Beefsteak restaurants

 BRAND STRATEGY. BRAND VOICE AND MESSAGING.
MARKETING + SOCIAL STRATEGY. PACKAGING. 

How we brought out the fun in fast-casual—all hail the kale

Think Food Group, renowned Chef Jose Andres’ restaurant group, approached us with a delicious proposition: what if we could make veggies fun and affordable enough that everyone could enjoy them. Building on the brand foundation they had, we came in to clarify their brand position, voice and experience to ensure that the joy was delivered at every turn. With a robust marketing and social strategy, we veggie fever to the masses. Because like the song you have to dance to, Beefsteak is always your jam. 

brand strategy on creative marketing materials for Beefsteak restaurants
creative marketing collateral from our brand consultants for Beefsteak restaurants
brand messaging used in social media for Beefsteak restaurants
photography that follows the brand positioning of Beefsteak restaurants
brand identity used on a menu designed for Beefsteak restaurants
Beefsteak restaurants marketing materials created by our brand design agency
experiential branding at the Beefsteak restaurants storefront

 

MICHAEL DONEFF

Overall you were great to work with and delivered great results. Creatively you guys were always on the mark!