mia becar

Take a step into the story of a lifetime.

Brand Creation:

Brand Positioning
Brand Identity
Art Direction
Illustration
Verbal Identity
Web Direction & Build
Social Strategy
Packaging
Campaign

BRING PURPOSE TO LUXURY

The Challenge

When founder Betzabe Gonzales approached us to build Mia Becar alongside her, she had purpose in mind. Luxury and purpose aren't often synonymous, but Mia Becar was determined to change that. With production in Italy, the company based in LA, and Betsy's Mexican heritage, we had some rich stories to tell but a lot to balance.

Intention at every step

Creating the active position

Mia Becar is a new approach to luxury. It's about beauty, absolutely. Superior quality. Impeccable style. But it's also about passion and purpose—empowerment and intention. A pair of shoes can transport you. How do you balance purpose with whimsy, fun, and ambition? Step into the story of a lifetime.

a new approach to luxury

Live like you mean it

Brand action

Shoes are just the first step. Mia Becar is about putting something meaningful (and beautiful) out into the world. Our bigger mission is to give all women the power to live their most beautiful lives; to love deeply, to live artfully, and to seek passionately. We believe that when we shine together, everyone wins. An all-female crew from photographer to grip to runner, we produced and created an iconic launch campaign that not only looked right for the brand but lived its values.

Together we'll make magic

Brand growth

Every aspect of the brand needed to exude confidence married with a subtly romantic, charismatic air. Elevated, thoughtful, always real. From visual and verbal identity to web experience and pop-ups, to a full-funnel marketing strategy, the goal was to be luxury you could get behind.

Live like they'll last forever

Brand Igniter

Real luxury is thinking through the details. We worked alongside the founders to consider the whole consumer journey. From the Legacy Ready program, a cobbling service, to unboxing experiences and fulfillment details, we touched every important aspect of the business to ensure quality down to the details.

“We achieved a significant milestone together!”

—BETSY, FOUNDER, MIA BECAR