EVERYTABLE

Bringing LA to the table.

Brand Activation:

Campaign Positioning
Art Direction
Messaging
Campaigns

NEW YEAR, NEW CHOICES

The Challenge

Everytable was opening a new location in LA. They had some brand awareness but wanted to connect with the local community and drive traffic to the new store. They needed to convey that not only was Everytable an affordable lunch option but it was also an affordable choice for every meal. The timing was ripe for healthier swaps, with New Year’s resolutions top of mind.

Save yourself the extra mile

Creating the active position

Prep, cook, prepare—it all takes time. And somehow, once you’ve bought all the ingredients, that stay-at-home salad seems to have cost you more than a meal out—and you had to do all the work. Making healthy swaps isn’t easy either. How is it that juice cleanses cost more than a Michelin star meal?! Everytable was perfectly positioned to be more than just a good meal decision; it's a good life decision. Introducing: Why___When You Can EveryTable.

Everything to pack a punch (and a lunch)

Brand action

From art direction and voice to messaging and design, we developed a campaign that showed consumers how much we love LA, understand real life, and are doing what we can to make every day more special. Punchy photography, wittier copy, and clear value propositions showed consumers that Everytable wasn’t your average fast-casual joint.