ELYSIA

Tapping into the wealth within for brand expansion.

Brand Creation:

Brand Positioning
Brand Identity
Verbal Identity
Offering Design
Packaging

FINDING WELLNESS FROM WITHIN

THE CHALLENGE 

When Elysia approached us, they were ready to go to the next level. The practice was expanding, and they were also on the path to franchising. They needed an identity that could get them there and deep messaging work to articulate what made them different.

A HOLISTIC BRAND STRATEGY

CREATING THE ACTIVE POSITION 

Elysia was focused on true wellness, not reactionary treatments. Their offerings differed from everything else on the market—from fertility to family wellness. They were merging ancient wisdom alongside today’s research and modern perspectives. "Care For Your (Whole) Self" isn’t just a position statement but a philosophy. A guide for organizing the identity, service offerings, and CPG products to grow the brand in every dimension.

PATHWAYS TO SUCCESS

BRAND ACTION

Elysia needed a brand that reflected the unique combination of Western and Eastern practices and the unique pathways they offered. Since the service offerings were brand-critical, we worked with them to create a brand system to accentuate them. The brand mark and icon drew on the service that is foundational to the business: acupuncture. All created an intuitive but orderly identity that could scale as the offerings grew.

"Simply amazing. A delight to work with." 

—JOE, PRINCIPAL, ELYSIA