PINTEREST

Pinned to perfection. Putting Pinterest on the B2B map. 

Brand Growth:

Positioning
Campaigns
Photography & Video

INSPIRING THE FUTURE OF ADVERTISING

THE CHALLENGE 

Pinterest is the place for inspiration, yet ads on Pinterest were failing to live up to the platform. Pinterest needed to fuel its ad business for growth. The solve? Unveil tools and campaigns to educate brands and introduce The Pin Collective, Pinterest's creative studio.

INSPIRE BRANDS TO WORK WITH  THE MOST INSPIRING PLATFORM 

CREATING THE ACTIVE POSITION 

Pinterest's mission—bringing everyone the inspiration to create a life they love—proved to be a daunting task for brands, hindering ad growth. In the world of B2B inspiration often takes a backseat but not here. How do you leverage a core strength that you can grow with? Inspiring makers. 

PUTTING A PIN IN THE ART OF THE PIN 

BRAND ACTION

Pinterest stands out by encouraging brands to not only show but also tell their stories. We took this to another level. Our campaign started with an educational push, teaching brands the secrets of creating exceptional Pins but making them Pin-worthy—inspiring decision-makers and creative teams to make their ads truly remarkable. Introducing: 'The Art of the Pin’. 

SHINING THE LIGHT ON THE COLLECTIVE

BRAND IGNITION

The next challenge was bringing those scaling the ad business. Many brands weren’t aware of Pinterest's in-house studio. So yet again, we set out to inspire decision-makers. We introduced the 'Create With Collective’ campaign. These videos, part of a two-part series, became powerful tools in thousands of one-on-one sales meetings, driving a significant increase in ad spend, totaling millions. 

“Such a strong team of women”

—AMY, LEAD STRATEGIST, PINTEREST