CASA OK

Chasing tales for Mexico's finest home goods store.

Brand Creation:

Brand Positioning
Brand Identity
Verbal Identity
Packaging

Photography by Paul Barcena

DRIVING CONNECTION OVER ACCUMULATION

THE CHALLENGE

We want the objects we own to feel like friends or maybe even lovers. They should make us happy, be a reflection of who we are, and be a feather in our cap. And in a perfect world, they have all the best stories. We needed to create a brand that lived up to this promise. We wanted to introduce the unique value of Casa OK—a Mexico City-based, Artisan Made Home Decor brand to a modern consumer in a way that didn’t feel preachy but aspirational.

INVITE STORIES INTO YOUR HOME

CREATING THE ACTIVE POSITION

If you’ve made it to Casa OK, you’ve asked for interesting. You clicked, you read, or you listened. A tale was told, and curiosity peaked. Likely it was an imperfect journey not direct and not without chance. But perfect—because you made it here. Casa OK is founder, Amy Gilmer’s, love letter to happenstance, the perfectly imperfect, and her beloved adopted home, Mexico. We need a position that captures this essence with room for the brand to grow. The solution? Tales matter.

ELEVATION THROUGH CELEBRATION

BRAND ACTION

The beauty of Casa OK is that every piece in the story is like a note in the margin of a book—something that shouldn’t be forgotten. A small piece of advocacy for the wonders of Mexico. We build a radically optimistic yet bold brand identity that respects that everything we sell is steeped in generational wisdom yet has a distinctive vision for the future.

“IYKYK & IGC knows. They nailed the brief.Run don’t walk to task them with even the toughest of briefs.”

—AMY, FOUNDER, CASA OK