OFIOFO

Great brands, like great leaders, require one foot in and one foot out.

Brand Creation:

Naming
Positioning
Brand Strategy
Brand Identity
Verbal Identity
Messaging
Illustration

CHALLENGING DULL LEADERSHIP

THE CHALLENGE 

Leadership training is an inspiring service with few inspiring brands. Companies need confidence you will deliver. Professionalism is a prerequisite. But professionalism doesn’t mean you can’t be inspiring—in fact, that should also be a requirement.

LEADERS ARE BUILT

CREATING THE ACTIVE POSITION 

OfiOfo is leadership done differently—with creativity, heart, and action. They stand for delivering clarity and strong points of view to teams around the world. They needed a position that set the stage for how work would be done and the secret sauce that made them great. We crafted a brand position so pivotal to the mission that it informed the name: One foot in, one foot out. 

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UNLEASHING CREATIVITY, FUELING OPPORTUNITY

BRAND ACTION

When you’re position is intentionally a zig from the zag of the industry quo, your brand identity should follow suit. Balancing the strong, steady hand needed for leadership training with the optimism, levity, and creativity required to do it differently was paramount. And just like OfiOfo, we delivered.

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Like the sound of this brand?

Us too, it's why we started it. 

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