ZAPPOS
CAMPAIGN STRATEGY. CONCEPT. PHOTOGRAPHY. VIDEO.
A real-people’s guide to running: How we made every body move for Zappos
Learning how to run for exercise can be overwhelming. Especially for beginners. Zappos wanted to create a campaign that would serve as an invitation for all types of bodies to become runners. From an inspiring and inclusive cast to unearthing realities like ‘How to run with big boobs’, we launched an annual initiative filled with upbeat personalities and inspiring stories meant to uplift and shine a light on some more uncommonly shared perspectives within the sport. We also did it while fully remote!
