SERRA

ART DIRECTION. DESIGN.
PACKAGING.

How we made edibles packaging all about the senses

Some feelings are beyond words, particularly the ones that you get from snacking on Serra’s collection of feel-good products. Serra had a series of new products launching and they wanted to stand out on the shelf amongst an ever-growing competitor set. Focusing on the sensations each product provided and the qualities of each product category—calming, lush caramels and invigorating block chocolates—we made a collection of products that took a fan-favorite brand to new heights, cementing Serra’s status as visionaries in the cannabis space.