PSYCHO BUNNY
CAMPAIGN CONCEPT. ACTIVATIONS. PHOTOGRAPHY. VIDEO.
How we made #DadMoves cool on TikTok
Every year, Psycho Bunny partners with a celebrity collaborator on a campaign aimed to celebrate self-expression and raise money for a good cause. For the inaugural year, we worked with Stephen ‘tWitch’ Boss (RIP, what to an incredibly bright light) and the Psycho Bunny team to get the world movin’ & groovin’. Over 4 billion views and thousands of submissions later, #DadMoves took over feeds and sold out a collection, with 50% of proceeds benefiting Stephen’s chosen organization: Versa Style LA.
