KEDS

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BRAND STRATEGY. MESSAGING.
VIDEO. COLLATERAL.

How we celebrated a commitment to being women-made

After 100+ years, KEDS needed to make a huge, and important shift in their mission from ‘Made for Women’ to ‘KEDS is Women Made.” to remain relevant in the current consumers and reflect their new commitment to being women-led. Creating a tidal shift within a company is no small task. We were brought in to guide and present the future vision of this purpose-driven company with videos, messaging and tools to lead KEDS forward into the future.

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