CONVERSE
EXPERIENTIAL DESIGN. ART DIRECTION. SOCIAL STRATEGY
How we turned one-of-a-kind shoes into a celebration to match
BeautyConLA is one the world’s largest beauty festivals, bringing together brands, influencers and industry professionals from across the globe. To stand out is a sea of beauty, Converse tasked us with concepting a la-la-land themed, iridescent wonderland where guests could create custom product and snap their looks. Working alongside our longtime partners, SEG Portland, we made an experience inspired by L.A’s iconic spots, perfectly fit for the ‘gram.
