BEAUTYGRASS

BRAND IDENTITY. BRAND STRATEGY. MESSAGING. WEBSITE. PHOTOGRAPHY. PACKAGING. SOCIAL. MARKETING.

How we created a CBD brand without a pot leaf in sight

When cult-fave and L.A. skincare guru, Jenny Evans approached us to creating a CBD line, we knew we needed to take the category away from stereotypes and to a place that elevated CBD and small-batch skincare. Stemming from a vision she had of a feather floating to the ground, we built a visual identity that took a fleeting thought and turned it into a brand that is beloved. The brand’s vibe, a mix of approachable and luxury, complements the line’s approach to ingredients—thoughtfully chosen elements, zero pretense. To launch the brand, we created a campaign focused on the beauty of skin and the concept of balance showing that every body deserves the best self-care. BeautyGrass has been featured in both Forbes and New Beauty.