When cult-fave and L.A. skincare guru, Jenny Evans approached us to creating a CBD line, we knew we needed to take the category away from stereotypes and to a place that elevated CBD and small-batch skincare. Stemming from a vision she had of a feather floating to the ground, we built a visual identity that took a fleeting thought and turned it into a brand that is beloved. The brand’s vibe, a mix of approachable and luxury, complements the line’s approach to ingredients—thoughtfully chosen elements, zero pretense. To launch the brand, we created a campaign focused on the beauty of skin and the concept of balance showing that every body deserves the best self-care. BeautyGrass has been featured in both Forbes and New Beauty.
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