A GLOBAL CONSULTANCY SPECIALIZING IN ACTIVE BRAND POSITIONING

Women-led. Women-founded. B-Corp.

Not the ultimate difference makers but they do make us different. 

Built differently—with intention.

A consultancy fused with big agency experience. We build teams for the task. Tailor-made to your challenge. To get your difference quickly—and precisely.

As a consultancy, we work in your brand, versus on your brand. We bring big agency experience but work with and within your team.

Together we grow, to transform you into a challenger.

PS. We love this shit. It's fun. And we value that too.

MEET OUR LEADERSHIP TEAM

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KIRSTEN LUDWIG

FOUNDER + PRESIDENT

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CHRIS DANTON

CO-FOUNDER + CHIEF OF IDEAS

Want to know when it all goes down? Get on the list!