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HOW WE WORK
Challenger brands aren’t positioning themselves against a competitor, they are creating a new paradigm. Positioning when there’s no comparison. We find the center that transforms your brand to navigate in the chaos of a changing world.
Traditional positioning takes time. Boardrooms, meetings, layers of process. But today, the world is changing too quickly for a static approach. Brands either stay relevant or not. Active positioning is centered on the long-term vision but is dynamic. Growing and evolving your brand, one great action at a time—transforming in ordinary and extraordinary ways.
Quick results are only valuable if they are the right results. We’re built like a consultancy rather than an agency. Enabling us to deliver smarter, targeted solutions that get to your difference quickly. As a consultancy, we work in your brand, versus on your brand. We bring big agency experience but work with and within your team. Together we grow, to transform you into a challenger.