The purpose generation is here. Brands are being asked to stand for more than ever before. Moving from the attention economy to the intention economy, dollars are going where the values are. The world is ready to see a change: more voices, richer stories and greater purpose.
IT'S TIME TO BE THE CHANGE WE WISH TO SEE
We need to adapt our thinking, and our agencies, too. We need to build better teams, gather inclusive minds, and generate brands that reflect the audience.
Audiences are asking more of brands, and brands deserve more from their partners. They deserve more access to ideas, creativity, and wisdom—from more of the world. They deserve next-generation solutions because we’re facing next-generation challenges. They deserve a new class of thinkers, creators, and makers to prototype new models and build brands for the future—to be the change we wish to see.