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counsel

Private counsel for CMOs and executives who refuse to make predictable moves. Powered by GOOD THINKING. 

5 seats only.

$10,000/month, 6-month minimum.

Trusted by leaders at Klaviyo, Priceline, and LVMH.

Apply for a Seat →

BRANDS

Transformation

Transformation

Transformation

Transformation

THAT TRUST

Requires

Requires

Requires

Requires

GOOD THINKING

Partnership

Partnership

Partnership

Partnership

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3 / 5  SEATS REMAINING

HOW IT WORKS — 01

DIRECT ACCESS

 

BOARD ROOM CALL | 45-minute call · Monthly // 45-minute private sessions to pressure-test your bets before they see the world. Ruthless strategic clarity.

CONCIERGE LINE | 1 strategic question · Monthly // One strategic question monthly. Think of it as your strategy hotline.

OFF-RECORD COUNSEL | 45-minute call · Monthly // 45 minutes of unfiltered coaching monthly. The safe space every leader needs but rarely gets.

HOW IT WORKS — 02

PERSONAL THINKING


BRIEF BACK | Written response · Monthly // Your strategic challenge, answered in the style you know us for—sharp, fast, real, and made to move.

SIGNS TUNED | 1 strategic question · Monthly //Each month’s GOOD SIGNS letter includes a two-line takeaway written just for your category. The same culture signal — made actionable for your world.

BOARDROOM SPRINT PACK | 1-page briefing · Quarterly // Five trends. Three moves. Designed to show you’re five moves ahead. And approved by GOOD THINKING. 

HOW IT WORKS — 03

PRIVATE ACCESS

 

PRIORITY PASS | Early-access window · Rolling // Get first pick on every GOOD THINKING keynote and event before public release—so you lock seats (and rates) before the crowd even sees the invite. 

ARCHIVE ACCESS | Paywalled back-catalogue · Always-on // Open the full history of GOOD THINKING issues—searchable, sharable, and deeper than anything your rivals can see.

READY?

Apply for GOOD COUNSEL →

If all seats are filled, we’ll place you on a 2026 wait-list.

FAQ

How is this different from an agency retainer?
GOOD COUNSEL is personal strategy, not execution. You get GOOD THINKING'S direct brainpower—board-grade insight and decision framing. All without the head-count, pitch theatre, or retainer creep. When you need activation, you brief your existing team; when you need clarity, you brief us.
What’s the time commitment on my side?
One hour monthly: 45-minute Boardroom Call plus 10-15 minutes to submit your brief. Everything else is designed for rapid consumption—under five minutes each. 
Can I bring a deputy CMO to the call?
Boardroom Calls and the Concierge Line are strictly one-to-one—your space for unfiltered counsel. Everything else is designed to be shared. Monthly materials like the Sprint Pack come ready to drop into board decks, with blank slides for your data. Archive access extends to three team members, and while conference invites are executive-only, your senior leaders receive early access and preferred rates. Private where it counts, shareable where it helps.
What outcomes should I expect?
 Every idea leaves with an "approved by GOOD THINKING" seal—stress-tested against out-of-category signals and cross-category inspiration no one else is watching. Leaders get clarity on cultural shifts, teams get actionable insights, and the horizon ahead becomes clear.
What if priorities shift?
GOOD COUNSEL starts with a six-month commitment, then shifts to month-to-month with 30 days' notice. Cancel anytime after Month 6 without penalty. Annual members unlock access to the Cannes dinner; early exits simply forfeit those experiences—no back-fees, no fine print.
Who is GOOD COUNSEL for?
Two profiles get maximum value:
 
Brand-side CMOs or VPs of Marketing at high-growth companies or established global brands who need board-grade culture intel to frame decisive moves.
 
Agency founders/principals who serve as the strategic brain for multiple clients and want a confidential, outside-their-category thinking partner.
 
If the brand buck stops with you and you value cross-category foresight your competitors don't see, it's a fit.
WHEN CAN I START?
Seats begin on the 1st of the next available month. If you're on the waitlist, your start date is the 1st of the month after payment is received.
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