Welcome to the Final Part of 3 Steps to An Inspiring Work Culture (For Real). Check out Part 1: Feel Good, Do Good, and Part 2: Aspire to Inspire in case you missed it!

 

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Part 3: How might we…get messy

What fun is it coloring inside the lines? We all know the real magic is in going a little crazy AND having the freedom to do so.

Flexibility is a big part of our evolution and growth. And nothing is worse than a stale environment — yikes. When it comes to business, this extends from the people you hire and the processes in place to the questions you ask during brainstorms.

 

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Google, Facebook, and IDEO all use the same phrase when workshopping ideas: “How might we.” This simple framing device — especially the power of the word “might” — shifts focus away from the ‘right answer’ and the world of possibility. It invites participation and has an optimism to it that “How should we” simply doesn’t.

 

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Other exercises we use:

  • Power hour brainstorms so no one gets stuck. These are always alone and then we come together as a group
  • Abstract it. Taking an image. Abstracting it. Abstract that again, abstract that again. 90% of the time this exercise is just to get us to make something new so we don’t get stuck in a rut
  • Avoiding the ‘template’. It can be tempting, especially for agencies, to use a template when making decks or other documents. BUT, by following a template, you ‘do’ rather than think. While we have brand standards in place, we always start with a fresh page so that the format, content, and execution of everything we create responds to the current problem, rather than our last piece of work.