Authenticity Is Better Than Being Cool — Here’s Why

Authenticity Is Better Than Being Cool — Here’s Why

‘Cool’ is a je ne sais quoi characteristic of a brand. It’s nebulous and hard to explain or pinpoint. ‘Cool’ simply is. So, it makes sense, then, that many brands might confuse ‘cool’ with what’s working for them or other successful brands out there.

Millennials Aren’t Difficult, They’re Evolved

Millennials Aren’t Difficult, They’re Evolved

Throughout our work as a brand consultancy and creative studio here in Los Angeles and beyond, we’ve had countless conversations about millennials and Gen Z. Clients want to know these social-native unicorns.. Who are they? What do they give a shit about about? What inspires them?

Millennials and Gen Z Make Marketing Easier, Not Harder

Millennials and Gen Z Make Marketing Easier, Not Harder

First, let us say that the word ‘marketing’ may need a rebrand — but that’s for another time. Our clients often come to us with questions like “what works with Millennials?” or “how do we reach Gen Z?” But in our mind, ‘marketing’ has never been easier.

The Time For Transparency Is Now — So What Are You Waiting For?

The Time For Transparency Is Now — So What Are You Waiting For?

For the most successful brands of today — you know, the ones that inspire genuine enthusiasm and real deal, on-the-ground evangelists who tell their friends how amazing your product is — transparency is what really separates the YES-PLEASES from the has-beens.